Samsung Electronics sold one million units of “The Frame” in 2021 – Samsung Global Newsroom

Thanks to The Frame’s popularity in the North American and European markets, total sales since 2017 are expected to exceed two million units by the end of the year

Samsung Electronics today announced that it has sold more than one million units of “The Frame” this year, making it Samsung’s first million sales in a single year in its Lifestyle TV line. Total sales since The Frame launched in 2017 are expected to exceed two million units by the end of the year, due to strong demand in the North American and European markets.

“The Frame is not just a device for watching TV, but a lifestyle product that enhances a space with its design and enriches the lives of consumers with a vast collection of art,” said Simon Sung, vice -executive president and head of the sales and marketing team. of the Visual Display activity at Samsung Electronics. “We continue to look for ways to strengthen The Frame’s offerings to find innovative ways to meet the evolving needs and wants of consumers. We are also constantly exploring partnerships with new museums, galleries and artists to offer a much wider range of collections in the Art Store.

Innovative design combines form and function

The Frame is the most popular model in Samsung’s Lifestyle TV line. Since its first release in 2017, The Frame’s design, features and size have continued to evolve, reflecting the ever-changing tastes and needs of consumers.

As consumers spend more time at home, the popularity of home entertainment content has increased, along with consumer demand for their displays to go beyond a home appliance and improve their interior design. The Frame has perfectly converged these trends to offer consumers a blend of form and function, leading to increased sales of the range.

Innovative picture quality and tracking consumer trends drives Samsung to continually improve with each new release of The Frame. In 2020, Samsung added QLED image technology to deliver more vivid images. The TV also incorporates a light sensor to adjust the brightness level according to the environment, so that viewers can fully enjoy optimized images and videos. In July 2021, Samsung released an 85 “version, so it is now available in five different sizes (32”, 55 “, 65”, 75 “, 85”) to suit a variety of lifestyles and home spaces. .

The frame in 2021 offers a slim 24.9mm bezel, almost half the width of last year’s model, adding elegance to the space with frame-type bezels available in various colors. Users can choose a customizable frame: a white, teak, or brown flat style bezel and a white or brick red beveled chamfer style bezel.1 The Frame can be mounted on a TV stand, wall mounted for a gallery look, or on the newly released studio stand.

Content organized through strategic partnerships in the art store

Besides its unique and modern design, the focal point of The Frame is the Art Store, its exclusive art subscription platform. When users are not watching content on The Frame, they can use Ambient Mode to choose works of art from the Art Store’s extensive library of paintings and photographs to display – this way the screen does not he doesn’t have to be a blank canvas interfering with interior design, but something that enhances it.

The Frame’s Art Store offers more than 1,500 works of art from world-renowned museums and galleries such as the Hermitage Museum in Russia, the Louvre in France and the Prado Museum in Spain. Through partnerships, Samsung has expanded the Art Store’s collection to include unique works of art from emerging designers around the world such as Magnum Photos, a global group of photojournalists, and most recently, the leading photography house of YellowKorner art, to offer vibrant works of art. which takes advantage of The Frame’s QLED picture quality. With AI-powered curation, the 2021 version of The Frame analyzes consumer styles and tastes and recommends new works of art.

The 2021 version of The Frame offers significantly increased storage capacity with 6 GB compared to previous versions which offered 500 MB. It can now store up to 1,200 images in 4K resolution so users can select more art for form their own personalized gallery.

For more information on Samsung’s line of lifestyle TVs, please visit

1 The Chamfer style bezel is only available in 55 ″ and 65 ″

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